According to the article linked to in the title line, Lord Mandelson is to become a modern day Joseph Goebbels as he becomes the Minister for Information. He could also make history as the first minister to make weekly televised briefings. They would be broadcast direct through the Downing Street website.
At this stage they are not mandatory viewing and are not being beamed on all channels, internet streams, cinemas, sports stadia, and billboards simultaneously. One would guess that it will come as the Government gets ever more desperate. (Probably at about the same time they start filling in the voting papers for us).
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