Climategate

As the US Media, the Telegraph, and the Mail start to acknowledge the ramifications of the revelations from the Climate Research Unit - it is interesting to watch the frantic rush by the BBC and other debate-suppressors to release as many "Climate Change" stories as possible this week to divert the focus.

It was also interesting to see the University of East Anglia recognise the damage that has been done to its reputation and the announcement that it will release all of the data as soon as possible... strangely enough that's all that people wanted to start with. You see when a massive political and media hype-machine kicks into gear people automatically get suspicious. When scientists won't release their data - people suspect they are hiding something. When every climatic event is put down to man made CO2, and when every possible worst case scenario is spouted as fact, people switch off. Put all of these together and you have a perfect storm of distrust. Lay out all the data, describe the facts and show how they are incontrovertibly supported by the data and you will get consensus and support.

It reminds the Gorse Fox of Starfleet (and for that matter, many large corporations). They get a good idea, and they "brand" it. Because it's a good idea the brand is suddenly extended to a mishmash of ideas or products - not realising that this actually dilutes the brand rather than reinforcing it.