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Friday, June 16, 2006

Advertising and Decay

The Gorse Fox notices that The Lancet has rapped World Cup bosses and England's(*) FA over sponsorship from companies such as Budweiser and McDonald's. Their reasoning is that this encourages poor diet or, at least, fails to promote healthy living. Gorse Fox's immediate reaction is that this is utter hypocrisy.

The Lancet complains about the influence that sponsorship (and therefore advertising) has on the impressionable, but does not complain about the diet of
  • disrespect
  • violence,
  • bad language,
  • immorality,
  • viciousness,
  • theft, and
  • misery
that makes up the normal daily intake from TV(**), from Film, and from computer games.
Why do we continue to get these pathetic liberal do-gooders focussing on the trivia, instead of dealing with items that evidently affect a vast portion of society. And please, don't bother saying there is no proof of a link between TV/Film/Computer Games and reality - if there is no link, why do large companies spend billions on advertising. Of course there's a link.

What isn't clear to Gorse Fox, is a) why we allow this continued decay in standards, and b) how we would stop it an redress the balance.

(*) Are we still allowed to say England in public?
(**) and that's just Eastenders

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