Pinpoint adverts

Now the Gorse Fox is not a medical professional. (He points this out just in case there had been any doubt in your mind). He was, however, somewhat confused when he went to gents washroom at West Quay.

In front of every urinal was a small picture fram (about A4 in size). Every one of these frames had exactly the same advertisement on display. It was an advertisement from from the NHS. It asked the reader "You would miss these..." and displayed a aircraft, a train, an interview appointment, and birthday or anniversary, then continued "so why would you miss your cervical smear test?"

Now the Gorse Fox reiterates that he is not a medical professional, but he suspects that these adverts are not being aimed at the correct demographic.