The hype and expectation in the tech community is reaching fever pitch as Apple prepare to announce something phone-related.
Get a grip. It’s just another smartphone, and you are all being played by the PR machine.
Meanwhile, in the real world, the Gorse Fox has spent time today updating various devices, and wandering into town to drop off some dry-cleaning. Even there, he couldn’t get away from the hype. Walking past the greengrocer’s he noticed the window display was all apples!
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